Visit Eau Claire

September 16 – 20, 2026

Thank you to our conference hosts!

Conference Registration

  • Registration opens June 1, 2026, and June 30, 2026, is the deadline for registering.

Conference Costs

  • Active MTJA Members – $150
  • Associate and Alternate MTJA Members – $225
  • Guests of MTJA Members – $275
  • Daily lodging rate for Associate/Alternate members – $159.  Active member registration includes four conference nights of lodging (five for MTJA board members).  One or more additional nights for Active members is $159 per night.
  • Lodging rates include taxes and complimentary parking.  Each guest shares a room with a member for no additional lodging fee.

Transportation

For those flying into Minneapolis (MSP), shuttle cost is $45 each way to Eau Claire (a $9 discount). For those flying into Chippewa Valley Regional Airport, shuttles to/from the host hotel will be complimentary. 

Depending on post-conference tour location, Active participants may need to involve an additional airport for their departure from Wisconsin.  Actives who drive to Eau Claire also must drive to their post-conference tour destination.  

Conference Professional Development

Adam Pitluk, PhD, president and group publisher of Midwest Luxury Publishing, Southern Luxury Publishing and Groom Lake Media, will lead MTJA’s featured professional development session. Pitluk regularly speaks at travel industry conferences and brings extensive experience in publishing, destination storytelling, luxury travel branding, custom publications and freelance/editor collaboration.

Conference Itinerary

Conference Policies

Members and guests who cancel their paid registration no later than 30 days before the start of the core conference shall receive a full refund of their MTJA conference registration fee. 

Those who cancel their registrations from 15 to 29 days before the core conference shall receive a 50 percent refund of their MTJA conference registration fee.

Those who cancel from 8 to 14 days before the core conference shall receive a 25 percent refund of their MTJA conference registration fee.

Those who cancel fewer than 7 days before the core conference shall receive no refund of their MTJA conference registration fee. A refund exception may be possible because of illness.

Conference Questions

Contact Mary Bergin
mary@roadstraveled.com

Conference Registration Steps

Step 2:

Pay your 2026 MTJA Fall Conference registration fee.  Click a button below to pay.  Pay for each person separately.  Note:  Your registration will not be confirmed until payment is received.

 

Step 3:

Each conference registrant must arrange their lodging reservation, which requires a credit card number.
(Actives will not be charged for core-conference lodging; if an Active chooses to stay longer than four nights, the nightly rate is $159, the same as the Associate rate. Actives who are MTJA Board members also receive lodging on Sept. 15.)

Lismore Hotel (Headquarters)
333 Eau Claire St, Eau Claire, WI 54701
Book hotel lodging at the following link, Available Rooms – The Lismore Hotel Eau Claire – a DoubleTree by Hilton Hotel.
Or feel free to call the hotel directly at 715-835-8888.  Be sure to mention the conference booking code to receive a special group rate.  Booking Code: MTJ
Please book hotel lodging by the cutoff date, 7/29/2026.
Groome Transportation 
Contact: Reservations @ 877-811-4211.  Please call in directly to book transportation
Discount Code:  MTJA
**Hourly Shuttle Service to/from the MSP Airport.
Cost:  $45 each way after discount.